The kreativity Blog

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Content Marketing

Why You Should Care About Content Marketing

Advertising used to be considered a whole lot simpler. Now, we are looking at the importance of using multiple avenues to capture and connect with our target audience. Something that can be quite overwhelming if you’re first starting out and unfamiliar with the new worlds of social media, blogs, video or other online interactives.

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Branding

What Should We Be Doing to Market to Millenials?

Arriving at a time when social media started to take over, the millennials have since been led by a world of filters, staged social content, instant connectivity and the picture-perfect life. In turn, this has completely changed the direction and the way we use marketing to connect with customers.

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Branding

Why We Shouldn’t Forget About the Relevance of Traditional Marketing Techniques

Our millennials and Gen Zs have grown up with technology and connectivity an everyday norm, and so traditional marketing is now often overlooked and or ignored. But whilst digital marketing has earned its place on the podium as an efficient and leading marketing tool for businesses, it’s important to look back and consider marketing’s original roots and implement traditional techniques.

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Branding

The Power of a Personal Brand

Behind the face of the brand are the people who turn the cog wheels, build the business and make it function. It’s these people behind the brand who also help to form the all-important customer loyalty and trust. This is where we see the arrival of “personal branding” and the importance of marketing ourselves just as powerfully as the product.

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Digital

Influencers: What’s New to Know for 2020?

As businesses start to adapt and consider setting aside budgets for influencer marketing it’s worth knowing a few tricks of the trade and the developing areas of 2020 to consider when putting this new avenue of marketing into action.

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Digital

Business Website Trends You Need to Know About in 2020

It’s 2020, and if your digital marketing strategy is still in the dark ages, this is the year this needs to change. Major new social media marketing and business website trends are on the horizon. We’re also at a tipping point where if customers can’t find brands online, they assume businesses have gone bust.

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