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Marketing Strategy

5 Ways Google Trends Can Improve Your Business

Google, on average, receives over 40,000 search queries per second. This equates to 3.5 billion searches per day and 1.2 trillion searches per year worldwide, Now that’s a lot of searches. With over 70% of the search market share, it is safe to say that Google is undoubtedly the most popular search engine in the world, and we would be astounded if you came across anyone who hadn’t heard of it.

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Marketing Strategy

What Are SMART Objectives & How Do I Apply Them?

Many companies spend their time drifting from one goal to the next, or working on several all at once, whilst actually accomplishing very little. But not to worry, this is a common mistake when trying to improve your business and one we have all made once or twice. Luckily, we are here with a solution.

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Branding

The 5 Golden Rules of Building a Personal Brand

The term “brand” is often associated to businesses themselves, with many individuals even assuming it only refers to large corporate companies. There are in fact, two different types of brand – a personal brand, and a business brand.

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Content Marketing

Why You Should Care About Content Marketing

Advertising used to be considered a whole lot simpler. Now, we are looking at the importance of using multiple avenues to capture and connect with our target audience. Something that can be quite overwhelming if you’re first starting out and unfamiliar with the new worlds of social media, blogs, video or other online interactives.

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Branding

What Should We Be Doing to Market to Millenials?

Arriving at a time when social media started to take over, the millennials have since been led by a world of filters, staged social content, instant connectivity and the picture-perfect life. In turn, this has completely changed the direction and the way we use marketing to connect with customers.

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