If you own a business, you no longer have to face the question of whether you should have a website or not. Compared to a decade ago, websites are now a necessity, and simply having one just isn’t enough.
In the ever-evolving competitive landscape we find ourselves in today, to ensure your business is successful, you must make sure your website is operating at 110% in efficiency and effectiveness.
How Do You Do This? Website Optimisation!
Learning how to optimise your website for SEO is crucial in your site’s success, improving how it attracts, directs, and funnels visitors to what they are searching for. Additionally, it is essential that it is aesthetically pleasing on a PC and mobile device. In fact, it is reported that it takes 50 milliseconds (that’s 0.05) seconds for users to form an opinion about your website; if like it, whether they’ll stay… or leave!
Website optimisation also determines where your page will appear in the search engine results page (SERP) – a vital component of achieving web traffic to your website.
Optimisation can be complex. However, we are here to simplify the process for you! Here are five essential SEO tactics that your business can implement to improve your website’s optimisation.
Focus on Page Titles
Page title tags are the first thing a user sees in the search results. Additionally, they are one of the vital factors that influence Google when determining the topic and relevance of a page. There are two main goals to achieve a successful title tag 1) help rank for keywords 2) improve your click-through rate. A few recommendations you can apply to your title tags to accomplish these goals are:
- Watch the title length
- Use keywords, but don’t overdo it
- Put relevant keywords at the beginning
- Give every web page a unique title
- Ensure you include your brand name
- Write your messages to target your audience
Include Video Content
Everyone loves a video. They are an engaging, captivating, and fantastic way to show your audience what you are all about. Not to mention, they significantly improve the optimisation of your website and how Google will choose to rank it. Here are a few video statistics to convince you:
- Websites with video content are 53 times more likely to rank on the first page of Google’s search results
- 87% of video marketers say video has increased traffic to their website
- 80% of video marketers say video has directly helped increase sales.
Whatever your target audience is, implementing a video to your website is crucial.
Create Relevant & Engaging Content
Search engines are thorough: they consider a whole range of factors to determine how relevant and important the content on your website is. Providing relevant, high-quality content is essential to range higher in SERPs. Furthermore, it will establish credibility and trust within your online audience, engaging them with the brand, making them more likely to return, and make that all-important purchase or fill in a contact form!
All search optimisation needs to include essential keywords. Using Google Keyword Planner is a great place to start researching the most used keywords, phrases, and terms that are popular in your industry. The keyword planner will show how often they are being searched, and the competition (how many businesses are buying ads using these terms).
WordStream recently reported that 50% of search queries contain four or more keywords. By implementing all the relevant keywords which have low competition, but high search numbers, is a rewarding way to improve your website optimisation.
Create Calls to Action
If you want to boost your conversion rates and increase your revenue (and let’s face it, who doesn’t?), you must assess the effectiveness of your calls-to-action and adapt accordingly. A few things you can consider testing are the lengths, messages, colours, format, size and position on the webpage. These can be tested through A/B testing, tracking the click-through rate, or determining how many visitors submitted a contact form upon clicking the CTA.
Interesting stat – HubSpot found that anchor text CTAs increased conversion rates by 121%; with the right call to action, you can actively improve your company’s success.
These recommendations are just the tip of the iceberg when it comes to SEO. If you need some help improving your website SEO or need a little more information about what we can do, check out our blog post “What are the Benefits of Hiring a Professional Web Designer?”. Kreativity will ensure your website’s performance and efficiency is at its best!