Search engine optimisation (SEO) and pay-per-click advertising (PPC) are the two main ways a business can promote its products and services in search engines. SEO is the way in which you drive organic traffic to your website through tailoring the content to relevant searches. If you’ve ever searched for something on Google or any other […]
Advertising used to be considered a whole lot simpler. Now, we are looking at the importance of using multiple avenues to capture and connect with our target audience. Something that can be quite overwhelming if you’re first starting out and unfamiliar with the new worlds of social media, blogs, video or other online interactives.
Chatbots. It may seem a bit futuristic at first, but this easy and proactive tool can be applied to any business; it may even become your best friend when it comes to keeping your customers and securing new ones.
We can all recognise the value of a good website to engage our customers and deliver efficiency of service, but sometimes it’s worth considering that extra helping hand to maximise the results. In comes the professional web designer.
So, what are the benefits?
As businesses start to adapt and consider setting aside budgets for influencer marketing it’s worth knowing a few tricks of the trade and the developing areas of 2020 to consider when putting this new avenue of marketing into action.
If you run a small business, publishing regular blog posts on your website might not be high on your to-do list. However, blogging is a surprisingly easy way for businesses to start generating more web traffic and all-important brand exposure.
It’s 2020, and if your digital marketing strategy is still in the dark ages, this is the year this needs to change. Major new social media marketing and business website trends are on the horizon. We’re also at a tipping point where if customers can’t find brands online, they assume businesses have gone bust.
Small businesses across the country are forever looking for new ways to showcase their business in an easy and commercially feasible way. The most obvious option in modern times is social media, it’s free to start an account, free to post content and free to find new opportunities. But there’s one thing to remember – making your accounts work to their full potential is key!