If you run a small business, publishing regular blog posts on your website might not be high on your to-do list. However, blogging is a surprisingly easy way for businesses to start generating more web traffic and all-important brand exposure.
Could blogging be the secret weapon that gives you leverage over your competitors? Here, we’ll look at the benefits of blogging for marketing, as well as how to get started.
Why Blog? – Key Benefits of Blogging for Marketing
To understand how blogging can help your business, think for a moment about how you use the Internet.
For most people, using search engines like Google starts with a question. “How do you fix smartphone that won’t charge? Why is my car not starting?” Whatever, your question, Google will have the answer. However, Google doesn’t write those answers.
In every case, people find answers by being directed to blog posts and web pages that represent third-party websites.
What Questions are Your Customers be Asking?
The easiest way to start a blog is to brainstorm what kind of questions your target audience might be typing into Google.
If you run a salon, your customers might want to know what hairstyles are in vogue. If you run a recruitment agency, your customers might want to know how to polish their CV.
Whatever questions your target audience might be asking, your job is to provide answers. If you can do this, you will start capturing those search queries and in the process, start putting your brand on more peoples’ radar.
How Blogging Helps SEO
Search engine optimization (SEO) is the art of making your website appear as high as possible on search engine results pages.
Already, this might leave you feeling out of your depth. However, how blogging helps with SEO is simple.
Whenever you publish information that people are searching for on your blog, you increase the likelihood that Google will start directing relevant web traffic your way. Regularly publishing new content also makes Google recognise you as an authority in your industry.
- Businesses that publish new blog posts 3 to 5 times a month, generate twice as much web traffic as businesses who don’t.
- 77% of everyday Internet users regularly read blog posts.
- 70% to 80% of Internet users prefer clicking on links to blog posts than they do links to paid ads.
Businesses that blog also benefit from having an average of 434% more web pages indexed by Google. This helps businesses phenomenally improve their rank in organic search results.
Blogging for SEO Success Made Simple
Make no mistake, blogging is the most powerful content marketing strategy your small business can embrace in 2020.
With the right blogging strategy, you can quickly start appearing predominately in local and national searches, without spending a penny. However, there are a few basic blogging rules that need to be adhered to.
- Blog content must be well written and optimized with keywords that match popular search queries.
- Posts that are illustrated with images and media get 94% more views.
- Never just publish a new blog post and wait for Internet marketing magic to happen. As well as this, make sure to share posts across social media.
Blogs are People’s 5th Most Trusted Source of Information Online
Is it time that you stepped up your content marketing efforts? If so, it’s normal to feel a little out of your depth. The good news is that we can make getting started with blogging a breeze.
Find out more about how to use blogging for SEO success, by contacting Kreativity Marketing today by clicking here.