Advertising used to be considered a whole lot simpler. Now, we are looking at the importance of using multiple avenues to capture and connect with our target audience. Something that can be quite overwhelming if you’re first starting out and unfamiliar with the new worlds of social media, blogs, video or other online interactives.
If you run a small business, publishing regular blog posts on your website might not be high on your to-do list. However, blogging is a surprisingly easy way for businesses to start generating more web traffic and all-important brand exposure.