Having helped Lee Freer to name and brand Enfortro back in late 2018, it was a pleasure to be asked to create a WordPress website for this fantastic company to shift them off the Wix platform.
Chances are, if you are a website owner, you will have heard the phrase SSL certificate many times. However, many website owners are still utterly clueless about what an SSL certificate entails, and why it is so important that they have one.
Advertising used to be considered a whole lot simpler. Now, we are looking at the importance of using multiple avenues to capture and connect with our target audience. Something that can be quite overwhelming if you’re first starting out and unfamiliar with the new worlds of social media, blogs, video or other online interactives.
Arriving at a time when social media started to take over, the millennials have since been led by a world of filters, staged social content, instant connectivity and the picture-perfect life. In turn, this has completely changed the direction and the way we use marketing to connect with customers.
Working closely with Faye Meakin, one half of the husband-and-wife team behind this fantastic venture, the Kreativity team designed a WordPress website to maximise SEO and target new customers, all while retaining the success of their existing site.
Our millennials and Gen Zs have grown up with technology and connectivity an everyday norm, and so traditional marketing is now often overlooked and or ignored. But whilst digital marketing has earned its place on the podium as an efficient and leading marketing tool for businesses, it’s important to look back and consider marketing’s original roots and implement traditional techniques.
Chatbots. It may seem a bit futuristic at first, but this easy and proactive tool can be applied to any business; it may even become your best friend when it comes to keeping your customers and securing new ones.
We can all recognise the value of a good website to engage our customers and deliver efficiency of service, but sometimes it’s worth considering that extra helping hand to maximise the results. In comes the professional web designer.
So, what are the benefits?
Behind the face of the brand are the people who turn the cog wheels, build the business and make it function. It’s these people behind the brand who also help to form the all-important customer loyalty and trust. This is where we see the arrival of “personal branding” and the importance of marketing ourselves just as powerfully as the product.
As businesses start to adapt and consider setting aside budgets for influencer marketing it’s worth knowing a few tricks of the trade and the developing areas of 2020 to consider when putting this new avenue of marketing into action.