What are SSL Certificates, and Why Do You Need One?

Chances are, if you are a website owner, you will have heard the phrase SSL certificate many times. However, many website owners are still utterly clueless about what an SSL certificate entails, and why it is so important that they have one.

Why You Should Care About Content Marketing

Advertising used to be considered a whole lot simpler. Now, we are looking at the importance of using multiple avenues to capture and connect with our target audience. Something that can be quite overwhelming if you’re first starting out and unfamiliar with the new worlds of social media, blogs, video or other online interactives.

What Should We Be Doing to Market to Millenials?

Arriving at a time when social media started to take over, the millennials have since been led by a world of filters, staged social content, instant connectivity and the picture-perfect life. In turn, this has completely changed the direction and the way we use marketing to connect with customers.

Portfolio: Website Design for Richard Meakin Groundworks Ltd

Working closely with Faye Meakin, one half of the husband-and-wife team behind this fantastic venture, the Kreativity team designed a WordPress website to maximise SEO and target new customers, all while retaining the success of their existing site.

Why We Shouldn’t Forget About the Relevance of Traditional Marketing Techniques

Our millennials and Gen Zs have grown up with technology and connectivity an everyday norm, and so traditional marketing is now often overlooked and or ignored. But whilst digital marketing has earned its place on the podium as an efficient and leading marketing tool for businesses, it’s important to look back and consider marketing’s original roots and implement traditional techniques.

Why Should You Consider a Chatbot for Your Business?

Chatbots. It may seem a bit futuristic at first, but this easy and proactive tool can be applied to any business; it may even become your best friend when it comes to keeping your customers and securing new ones.

What are the Benefits of Hiring a Professional Web Designer?

We can all recognise the value of a good website to engage our customers and deliver efficiency of service, but sometimes it’s worth considering that extra helping hand to maximise the results. In comes the professional web designer.

So, what are the benefits?

The Power of a Personal Brand

Behind the face of the brand are the people who turn the cog wheels, build the business and make it function. It’s these people behind the brand who also help to form the all-important customer loyalty and trust. This is where we see the arrival of “personal branding” and the importance of marketing ourselves just as powerfully as the product.

Influencers: What’s New to Know for 2020?

As businesses start to adapt and consider setting aside budgets for influencer marketing it’s worth knowing a few tricks of the trade and the developing areas of 2020 to consider when putting this new avenue of marketing into action.