How to Put Your Website at the Centre of All Your Marketing

With the economic downturn and recent challenges of 2020, many companies have pushed their marketing budget aside. While this might make sense for some businesses, we also know that the efforts you put into marketing now, are guaranteed to produce a successful, long-term return on investment further down the line. As the heart of your […]

5 Ways Google Trends Can Improve Your Business

Google, on average, receives over 40,000 search queries per second. This equates to 3.5 billion searches per day and 1.2 trillion searches per year worldwide, Now that’s a lot of searches. With over 70% of the search market share, it is safe to say that Google is undoubtedly the most popular search engine in the world, and we would be astounded if you came across anyone who hadn’t heard of it.

What Are SMART Objectives & How Do I Apply Them?

Many companies spend their time drifting from one goal to the next, or working on several all at once, whilst actually accomplishing very little. But not to worry, this is a common mistake when trying to improve your business and one we have all made once or twice. Luckily, we are here with a solution.

5 Ways to Improve Your Website Performance

If you own a business, you no longer have to face the question of whether you should have a website or not. Compared to a decade ago, websites are now a necessity, and simply having one just isn’t enough. In the ever-evolving competitive landscape we find ourselves in today, to ensure your business is successful, […]

The 5 Golden Rules of Building a Personal Brand

The term “brand” is often associated to businesses themselves, with many individuals even assuming it only refers to large corporate companies. There are in fact, two different types of brand – a personal brand, and a business brand.

What are SSL Certificates, and Why Do You Need One?

Chances are, if you are a website owner, you will have heard the phrase SSL certificate many times. However, many website owners are still utterly clueless about what an SSL certificate entails, and why it is so important that they have one.

Why You Should Care About Content Marketing

Advertising used to be considered a whole lot simpler. Now, we are looking at the importance of using multiple avenues to capture and connect with our target audience. Something that can be quite overwhelming if you’re first starting out and unfamiliar with the new worlds of social media, blogs, video or other online interactives.