Extremely experienced in her field, Catherine came to us looking for a rebrand for her acupuncture and reflexology business – searching for a vibe and brand personality that would connect with her audience on a deeper level.
The term “brand” is often associated to businesses themselves, with many individuals even assuming it only refers to large corporate companies. There are in fact, two different types of brand – a personal brand, and a business brand.
Arriving at a time when social media started to take over, the millennials have since been led by a world of filters, staged social content, instant connectivity and the picture-perfect life. In turn, this has completely changed the direction and the way we use marketing to connect with customers.
Our millennials and Gen Zs have grown up with technology and connectivity an everyday norm, and so traditional marketing is now often overlooked and or ignored. But whilst digital marketing has earned its place on the podium as an efficient and leading marketing tool for businesses, it’s important to look back and consider marketing’s original roots and implement traditional techniques.
Behind the face of the brand are the people who turn the cog wheels, build the business and make it function. It’s these people behind the brand who also help to form the all-important customer loyalty and trust. This is where we see the arrival of “personal branding” and the importance of marketing ourselves just as powerfully as the product.
What does branding mean to you?
Some may say it’s your logo… others may say it’s your colour palette and typography. Although these are all extremely important aspects of the branding process, they aren’t actually your branding.