Why Should You Consider a Chatbot for Your Business?

Chatbots. It may seem a bit futuristic at first, but this easy and proactive tool can be applied to any business; it may even become your best friend when it comes to keeping your customers and securing new ones.

What are the Benefits of Hiring a Professional Web Designer?

We can all recognise the value of a good website to engage our customers and deliver efficiency of service, but sometimes it’s worth considering that extra helping hand to maximise the results. In comes the professional web designer.

So, what are the benefits?

The Power of a Personal Brand

Behind the face of the brand are the people who turn the cog wheels, build the business and make it function. It’s these people behind the brand who also help to form the all-important customer loyalty and trust. This is where we see the arrival of “personal branding” and the importance of marketing ourselves just as powerfully as the product.

Influencers: What’s New to Know for 2020?

As businesses start to adapt and consider setting aside budgets for influencer marketing it’s worth knowing a few tricks of the trade and the developing areas of 2020 to consider when putting this new avenue of marketing into action.

Blogging for SEO Success: Why Your Business Needs to Blog

If you run a small business, publishing regular blog posts on your website might not be high on your to-do list. However, blogging is a surprisingly easy way for businesses to start generating more web traffic and all-important brand exposure.

Business Website Trends You Need to Know About in 2020

It’s 2020, and if your digital marketing strategy is still in the dark ages, this is the year this needs to change. Major new social media marketing and business website trends are on the horizon. We’re also at a tipping point where if customers can’t find brands online, they assume businesses have gone bust.

Checklist: 10 Branding Essentials

What does branding mean to you?
Some may say it’s your logo… others may say it’s your colour palette and typography. Although these are all extremely important aspects of the branding process, they aren’t actually your branding.

5 Ways to Improve Your Social Media Presence in Today’s World

Small businesses across the country are forever looking for new ways to showcase their business in an easy and commercially feasible way. The most obvious option in modern times is social media, it’s free to start an account, free to post content and free to find new opportunities. But there’s one thing to remember – making your accounts work to their full potential is key!